Strategy. Systems. Service. Sorted.
What we do
Precision work in
high-stakes environments.
Installation, servicing and repair of HPLC and analytical systems.
Now also includes: smart home automation. Designed, installed, and integrated with the same technical rigour.
Creativity and design that
does its job beautifully.
Visual identities, creative direction, layout and execution. Built for resonance, not vanity metrics.
Creative thinking that doesn’t just colour outside the lines, it redraws them.
Clarity and consistency
over campaigns.
We don't sell marketing. We solve communication problems.
That means brand architecture, tone of voice, strategic messaging… and the occasional campaign, if it's worth running.
Fraction works across boundaries.
We combine technical fieldwork, brand clarity, systems thinking, and creative direction to solve problems that don’t sit neatly in one box.
This isn’t just multidisciplinary, it’s perspective.
Years spent inside businesses, not just looking at them, means we move fast, think wider, and connect ideas others miss. Our experience isn’t static; it adapts, builds, sharpens. The result? Non-linear problem solving rooted in real-world execution, not theory.
Research into divergent thinking shows that innovation thrives in these spaces; where logic meets intuition, and where solutions emerge from a broad, lived toolkit.
Fraction operates there.
Quietly confident. Broadly capable.